Sosialisasi Manajemen Strategi Pemasaran Di UMKM Kecamatan Cileungsi

Authors

  • Ana Wijandari STEBIS Bina Mandiri
  • Neng Sumilah STEBIS Bina Mandiri

DOI:

https://doi.org/10.51805/jpbm.v1i1.12

Keywords:

MSMEs Marketing, Management Strategy, Marketing Strategy

Abstract

This service program aims to make the Micro, Small Medium Enterprises (MSMEs) to fully understand the strategies on how to develop businesses by understanding the Marketing Mix-also known as the 4 Ps (Product, Price, Place, and Promotion). The purpose of this service is to provide knowledge to the community, especially MSMEs in the form of socializing strategies which is possible to apply in order to be able to compete in the product market competition. The method used in this activity is by socializing to MSMEs about strategies to win product market competition. This activity was carried out in Cileungsi Village, Bogor Regency. The participants of this activity are MSMEs with a total number 20 MSMEs. The Result obtained from this mentoring program is that the MSMEs are able to develop strategies or marketing plans properly and correctly.

References

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Haryadi, R. N., Rojali, A., Fauzan, M., & Beli, J. (2021). Sosialisasi Penggunaan Online Shop berbasis Website di UMKM CImanggis. 1(1), 10–16.

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Rahmadi, R., Soolany, C., & Pratama, A. R. (2018). Penerapan Manajemen Strategi Pemasaran untuk Meningkatkan Daya Jual Produk UMKM Gula Merah di Kabupaten Cilacap. Jurnal Rekayasa Teknologi Industri Hijau, 3(2), 1–6.

Setiawan, R. Y. (2018). Manajemen Strategi Pemasaran KJKS BMT Mandiri Getasan.

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Published

2021-08-14

How to Cite

Wijandari, A., & Sumilah, N. (2021). Sosialisasi Manajemen Strategi Pemasaran Di UMKM Kecamatan Cileungsi. Jurnal Pengabdian Masyarakat Madani (JPMM), 1(1), 61–64. https://doi.org/10.51805/jpbm.v1i1.12

Issue

Vol. 1 No. 1 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)

Section

Articles

License

Copyright (c) 2021 Ana Wijandari, Neng Sumilah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Jurnal Pengabdian Masyarakat Madani (JPMM) by LPPM STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia is licensed under a Creative Commons Attribution 4.0 International License.

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