Bimbingan Teknis UMKM dalam Penerapan Strategi Pemasaran Digital Berbasis Syariah di Desa Cilembu Kecamatan Tanjungsari

Authors

  • Rachmayani Dewi Hukum Ekonomi Syariah, STAI YAPATA Al-Jawami, Bandung, Jawa Barat, Indonesia
  • Deding Ishak Hukum Ekonomi Syariah, STAI YAPATA Al-Jawami, Bandung, Jawa Barat, Indonesia
  • Inna Ratu Kania Hukum Ekonomi Syariah, STAI YAPATA Al-Jawami, Bandung, Jawa Barat, Indonesia
  • Udin Juhrodin Hukum Ekonomi Syariah, STAI YAPATA Al-Jawami, Bandung, Jawa Barat, Indonesia

DOI:

https://doi.org/10.51805/jpmm.v4i1.176

Keywords:

Pemasaran Digital, Ekonomi Syariah, Usaha Mikro, Ekonomi Syariah, Kesejahteraan Ekonomi, Pengabdian Masyarakat

Abstract

This community service activity aims to implement sharia-based digital marketing strategies for the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in Cilembu Village, Tanjungsari District, Sumedang Regency. Cilembu Village has significant potential for MSMEs; however, many entrepreneurs have not optimally utilized digital technology to market their products. Through this training, participants are taught about digital marketing concepts that align with sharia principles, including the use of social media, creating engaging content, and e-commerce strategies. The methods used include outreach, interactive discussions, and hands-on practice. The results of the activity indicate an improvement in the understanding and skills of MSME actors in applying sharia-based digital marketing strategies. Additionally, entrepreneurs showed increased confidence in marketing their products online, which is expected to enhance competitiveness and improve the economic welfare of the Cilembu community.

References

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Published

2024-02-29

How to Cite

Dewi, R., Ishak, D. ., Kania, I. R. ., & Juhrodin, U. . (2024). Bimbingan Teknis UMKM dalam Penerapan Strategi Pemasaran Digital Berbasis Syariah di Desa Cilembu Kecamatan Tanjungsari. Jurnal Pengabdian Masyarakat Madani (JPMM), 4(1), 50–54. https://doi.org/10.51805/jpmm.v4i1.176

Issue

Vol. 4 No. 1 (2024): Jurnal Pengabdian Masyarakat Madani (JPMM)

Section

Articles

License

Copyright (c) 2024 Rachmayani Dewi, Deding Ishak, Inna Ratu Kania, Udin Juhrodin

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Jurnal Pengabdian Masyarakat Madani (JPMM) by LPPM STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia is licensed under a Creative Commons Attribution 4.0 International License.

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