Pengembangan Produk dan Strategi Pemasaran Online Pada UMKM di Desa Tlajung Udik
DOI:
https://doi.org/10.51805/jpmm.v5i2.206Keywords:
kuliah kerja nyata, pemberdayaan UMKM, digitalisasi pemasaran, sertifikasi halal, harga pokok produksiAbstract
The Real Work Lecture (KKN) program is a form of community service that aims to integrate students' academic abilities with real needs in the field. This activity was carried out by STEBIS Bina Mandiri students in May 2025 in Tlajung Udik Village, with a focus on empowering Micro, Small and Medium Enterprises (MSMEs) called Dapur Syafar which is engaged in home culinary. The main problems identified include the absence of halal certification, unattractive product packaging, and lack of digital literacy in marketing. The implementation method uses participatory research with a descriptive quantitative approach. One of the main interventions is the analysis of the Cost of Goods Produced (COGS) of packaged chili sauce, which includes raw material costs, direct labor, and overhead costs. The calculation results showed that the COGS per bottle was Rp. 20,000 with a selling price of Rp. 25,000, providing a 25% profit margin. In addition, a new logo, packaging, halal certification, and TikTok Shop account activation as an online marketing medium were carried out. The results showed significant improvements in product appearance, sales turnover, and business involvement in digitalization. Thus, this KKN program established an adaptive, collaborative, and sustainable MSME mentoring model.
References
Evolusi Marketing yang Terus Berubah, Berikut Penjelasan Marketing 1.0 Hingga Marketing 6.0 - UKMINDONESIA.ID. (n.d.). Retrieved from https://ukmindonesia.id/baca-deskripsi-posts/evolusi-marketing-yang-terus-berubah-berikut-penjelasan-marketing-10-hingga-marketing-60
Fadhillah, P., & Yuniarti, A. (2023). Pemberdayaan UMKM: Melihat Peluang Bisnis UMKM di Era Digital di Desa Ujunge Kecamatan Tanasitolo Kabupaten Wajo. Jerkin.Org, 2(1), 291–298. doi: 10.31004/jerkin.v2i1.176
Hafiz, M. P. A. (2023, January 31). Apa itu Marketing? Kenali Evolusi Marketing 1.0 hingga Marketing 5.0. www.marketeers.com. Retrieved from https://www.marketeers.com/apa-itu-marketing-kenali-evolusi-marketing-1-0-hingga-marketing-5-0/
Kumalasari, D. (2023). Pengembangan UMKM Untuk Meningkatkan Penghasilan Melalui Digital marketing di Dusun Karangnongko Desa Sumberagung Kecamatan Plosoklaten Kediri. Solidaritas Jurnal Pengabdian, 2(2), 189–198. doi: 10.24090/sjp.v2i2.5288
Larasati, N. S. A., Istiqomah, N. A., Ramadani, N. A. S., Khoiriyah, N. A., & Radianto, N. D. O. (2024). Peran Media Sosial Dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM). CEMERLANG Jurnal Manajemen Dan Ekonomi Bisnis, 4(2), 321–332. doi: 10.55606/cemerlang.v4i2.2867
LPPM UIN Sunan Kalijaga. (n.d.). Retrieved June 21, 2025, from KEGIATAN KULIAH KERJA NYATA MANDIRI 108 UIN SUNAN KALIJAGA website: https://kkn.uin-suka.ac.id/
Muyasar, R., & Hasanudin, H. (2023, November 18). Pelatihan Branding dan Digital Marketing Produk Olahan Sampah Plastik UD. Aisyah Jaya. Retrieved from https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/1803
Ngalup. (2025, April 7). Marketing 1.0 Sampai 5.0: Ini Penjelasan dan Contohnya. Retrieved from Ngalup Artikel website: https://ngalup.co/artikel/marketing-1-0-sampai-5-0/
Nirwana, N., & Muhlis, M. (2023). Penguatan Ekonomi Kreatif Pokdarwis Desa Kassi melalui Pelatihan Pembuatan Kriya Berbahan Lokal dengan Model PAR (PARTICIPATORY ACTION RESEARCH). Retrieved from https://jurnal.fkip.unismuh.ac.id/index.php/jpmnas/article/view/1846
Residential Township Griya Bukit Jaya. (n.d.). Retrieved from kfmap.asia website: https://kfmap.asia/residential-township/griya-bukit-jaya-14427?
Siswadi, S., & Syaifuddin, A. (2024). Penelitian Tindakan Partisipatif Metode Par (Partisipatory Action Research) Tantangan dan Peluang dalam Pemberdayaan Komunitas. Ummul Qura Jurnal Institut Pesantren Sunan Drajat (INSUD) Lamongan, 19(2), 111–125. doi: 10.55352/uq.v19i2.1174
Sudirman, I. (n.d.). BAB I PENDAHULUAN. a. Latar belakang Pelaksanaan KKN - PDF free download. Adoc.Pub. Retrieved from https://adoc.pub/bab-i-pendahuluan-a-latar-belakang-pelaksanaan-kkn.html
Syahbani, F., Fadilah, I. R., Nurohim, R., Harto, H., Salsabila, G. S., Nurhaliza, S., … Ardan, T. S. (2024). Pelatihan digital marketing dan pameran UMKM sebagai sarana pengembangan strategi pemasaran: Studi kasus UMKM Desa Tanjungsiang. Jurnal Pengabdian Kepada Masyarakat Nusantara, 5(1), 259–266. doi: 10.55338/jpkmn.v5i1.1847
Tazkia, A. (2023, October 13). MENGENAL EVOLUSI MARKETING 1.0 HINGGA 5.0. Retrieved from Tazkia Institute website: https://tazkia.ac.id/berita/populer/500-mengenal-evolusi-marketing-1-0-hingga-5-0
Wikipedia contributors. (2024, May 12). Cinere–Jagorawi Toll Road. Retrieved from Wikipedia website: https://en.wikipedia.org/wiki/Cinere%E2%80%93Jagorawi_Toll_Road?
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Putri Ayuningtias, Vina Maharani Nadiva, Annuriah Rahmah, Sakila Tuzzahra, Putri Meida Yusup, Nita Puspita Sari, Syaila Nuraini, Sugeng Riyanto, HM Usman
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Pengabdian Masyarakat Madani (JPMM) by LPPM STEBIS Bina Mandiri, Bogor, Jawa Barat, Indonesia is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
