TRANSFORMASI KOMUNIKASI DIGITAL KELOMPOK TANI MELALUI WEBSITE DAN PELATIHAN KONTEN BERBASIS AI

Aprida  Sihombing; Joe Harrianto Setiawan; Andreas Humala Simanjuntak; Hazel Rizky Fauzia; Raviolin Patricia

doi:10.51805/jpmm.v6i2.237

Authors

Aprida Sihombing LSPR Institute Communication and Business, Jakarta, indonesia
Joe Harrianto Setiawan LSPR Institute Communication and Business, Jakarta, indonesia
Andreas Humala Simanjuntak LSPR Institute Communication and Business, Jakarta, indonesia
Hazel Rizky Fauzia LSPR Institute Communication and Business, Jakarta, indonesia
Raviolin Patricia LSPR Institute Communication and Business, Jakarta, indonesia

DOI:

https://doi.org/10.51805/jpmm.v6i2.237

Keywords:

digital literacy, website, artificial intelligence, community empowerment, women farmers group

Abstract

The Women Farmers Group (KWT) Gemas Implan in Tangerang City has strong potential in community-based urban farming; however, its digital utilisation for documentation, promotion, and market expansion remains limited due to low digital literacy. This community service programme aims to enhance digital capacity through the development of a community website and AI-assisted content creation training. The programme was conducted from July to November 2025, involving approximately 20 members through participatory training, hands-on practice, and continuous mentoring. The results show that participants were able to independently produce and manage digital content and actively utilise the website as a medium for information dissemination and promotion. This led to increased community visibility, including visits from educational institutions, as well as improved confidence in using digital technology. These findings indicate that a practice-based digital empowerment approach can support the development of sustainable communication and promotion strategies within community-based organisations.

References

Bouchra, D., & Hasnaa, G. (2020). Content marketing and website users engagement: The impact of relevant content on the web on user engagement behaviors. Periodicals of Engineering and Natural Sciences (PEN), 8(3), 1860–1872. https://doi.org/10.21533/pen.v8.i3.1219

Chaffey, D., & Chadwick-Ellis, F. (2019). Chaffey, D., & Chadwick-Ellis, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson. In Digital Marketing.

Desiani, A., Irmeilyana, I., Putri, A. I., Yuniar, E., Calista, N. A., Makhalli, S., & Amran, A. (2021). Pemanfaatan marketplace shopee sebagai strategi untuk meningkatkan pemasaran kain songket. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 4(2), 209. https://doi.org/10.33474/jipemas.v4i2.9222

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., … Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Hardilawati, W. laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98. https://doi.org/10.37859/jae.v10i1.1934

Hidayat, N. K., Ismail, A., Hastuti, & Fitria Dewi Raswatie. (2022). Potensi dan Strategi Pengembangan Usaha Tani Perkotaan dalam Meningkatkan Akses Pangan yang Berkelanjutan di Kecamatan Gunung Putri, Kabupaten Bogor. Jurnal Ilmu Pertanian Indonesia, 27(3), 385–396. https://doi.org/10.18343/jipi.27.3.385

Kurnia, N., & Astuti, S. I. (2017). PETA GERAKAN LITERASI DIGITAL DI INDONESIA: STUDI TENTANG PELAKU, RAGAM KEGIATAN, KELOMPOK SASARAN DAN MITRA YANG DILAKUKAN OLEH JAPELIDI. INFORMASI, 47(2), 149. https://doi.org/10.21831/informasi.v47i2.16079

Marlina, D., & Fadly, F. (2023). EDUKASI DAN DEMONSTRASI PEMBUATAN SABUN PENCUCI TANGAN ANTISEPTIK BERBAHAN KERTAS PADA KELOMPOK WANITA TANI DI KOTA PALEMBANG. ABDIKEMAS: Jurnal Pengabdian Kepada Masyarakat, 5(1), 58–63. https://doi.org/10.36086/j.abdikemas.v5i1.1735

Murwani, I., Muslikah, S., & Mardiyani, S. A. (2022). Pengembangan Urban Farming untuk Ketahanan Pangan di Wilayah RW VI Kelurahan Jatimulyo Malang. Cendekia : Jurnal Pengabdian Masyarakat, 4(1), 38. https://doi.org/10.32503/cendekia.v4i1.2332

Nasdian, F. T. (2014). Pengembangan masyarakat. Pustaka Obor Indonesia.

Nurhaida*, D., Amran, E., Nugraha, E. R., Osman, A. F. Bin, & Shafira, A. N. (2023). Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 7(4), 910–918. https://doi.org/10.31849/dinamisia.v7i4.15005

Rachmawati, R. (2020). Urban Farming: Strategi ketahanan pangan keluarga perkotaan pada masa pandemi Covid-19. Pusat Sosial Ekonomi dan Kebijakan Pertanian.

Sari, N., Winiarti, S., & Ahdiani, U. (2022). Penguatan komunitas Aisyiyah melalui pendampingan pemasaran berbasis digital. Jurnal Pengabdian Pada Masyarakat, 7(1), 221–229.

Suminah, S., Anantanyu, S., & Padmaningrum, D. (2022). Empowering women farmer groups for food security: A strategy for sustainable agriculture. Jurnal Penyuluhan, 18(2), 235–246.

Tjiptono, F. (2019). Pemasaran jasa: Prinsip, penerapan, dan penelitian. ANDI.