Peningkatan Kemampuan Pemasaran Digital Ibu-Ibu Komunitas Dapur K-Apel Melalui Pelatihan Pembuatan Iklan Sederhana Menggunakan Canva

Nurfaedah Nurfaedah; Pujianti  Wahyuningsih; A. Edeth Fuari  Anatasya; Suwatri  Jura; Muhammad  Risal; Nur  Mustika; Yuliah Yuliah; Nurmadinah  Hs; Musdalifah  Djamaluddin

doi:10.51805/jpmm.v6i1.260

Authors

Nurfaedah Nurfaedah Universitas Handayani Makassar, Makassar, Indonesia
Pujianti Wahyuningsih Universitas Handayani Makassar, Makassar, Indonesia
A. Edeth Fuari Anatasya Universitas Handayani Makassar, Makassar, Indonesia
Suwatri Jura Universitas Handayani Makassar, Makassar, Indonesia
Muhammad Risal Universitas Handayani Makassar, Makassar, Indonesia
Nur Mustika Universitas Handayani Makassar, Makassar, Indonesia
Yuliah Yuliah Universitas Handayani Makassar, Makassar, Indonesia
Nurmadinah Hs Universitas Handayani Makassar, Makassar, Indonesia
Musdalifah Djamaluddin Universitas Handayani Makassar, Makassar, Indonesia

DOI:

https://doi.org/10.51805/jpmm.v6i1.260

Keywords:

digital marketing, Canva, UMKM, housewives, social media

Abstract

The Komunitas Dapur K-Apel in Makassar, whose members consist of housewives, is one of the community groups that owns a variety of home-based business products with strong potential to be marketed widely. However, most of its members still have limited knowledge of how to market their products through social media. This community service program aimed to improve participants' ability to create simple advertisement content using the Canva application so that their products could be promoted on social media with a more attractive appearance. The program was carried out through a community development approach consisting of observation, socialization of digital marketing concepts, hands-on design training using Canva, and mentoring in uploading the design outputs to social media. This activity was part of the Kampus Lorong program, carried out in collaboration with Komunitas Anak Pelangi (K-Apel) and Yayasan Kebudayaan Aruna Ikatuo Indonesia as well as Handayani University Makassar. The results showed that participants successfully produced several brochure and poster designs through Canva that were ready to be promoted on social media. Participants also demonstrated high enthusiasm and an improved understanding of basic digital marketing concepts, types of marketing platforms, and how to create engaging promotional content. The program is concluded to have successfully equipped the housewives of K-Apel Kitcen Community with basic graphic design and digital marketing skills that can support the sustainability of their businesses, and should be followed up with periodic social media marketing mentoring.

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